As unique as every company story, a video is an extremely powerful medium for sharing the journey, inspiration, values, and people behind a business. This therefore creates a more personal connection with your audience..
Customer testimonials are a social proof that other people have utilised your products or services with success. These help to eradicate doubt in a buyer's mind, who can then feel assured in making their purchase when they view real clients sharing their success stories. Besides, testimonials summarize the major problems which your company addresses and fixes.
RECRUITING
VIDEOS
Recruiting videos are one of the biggest keys to attracting top talent-to show them your culture, what it's like working at your organization. In a few minutes, the recruiting video lets your organization's personality and the benefits of joining this team shine engagingly-something just not possible with text descriptions. These are especially valuable in industries where culture and values are huge, yet big reasons for prospective employees.
TRAINING
VIDEOS
These types of videos are, without question, among the best ways companies can provide on-demand learning and development resources consistently. One can learn skills, understand policies, or get up to speed with software, products, or industry practices-all at one's comfort and pace. Training videos are especially going to be valuable within virtual workplaces, scalable organizations, and in industries that tend to have very complicated onboarding processes. They are good for the lot of visual or auditory learners. Information retention is higher, and information can be reused, which over time could prove cost-effective.